{"id":404,"date":"2006-02-25T09:28:08","date_gmt":"2006-02-25T09:28:08","guid":{"rendered":"http:\/\/34.95.25.178\/maggie\/2006\/02\/25\/a_close_shave\/"},"modified":"2006-02-25T09:28:08","modified_gmt":"2006-02-25T09:28:08","slug":"a_close_shave","status":"publish","type":"post","link":"https:\/\/www.golding.ca\/maggie\/2006\/02\/25\/a_close_shave\/","title":{"rendered":"A close shave"},"content":{"rendered":"

I know I’m not the first to comment on the increasingly ridiculous ‘technological advances’ in men’s razors, but I can’t resist asking – just how hard is it for you guys to shave?
\nGillette now has Fusion<\/a>, with five blades on one side, and a single blade on the reverse for ‘precision.’
\nFive blades? Really? FIVE?
\nOf course, for the man who really wants a better razor, there’s the battery-powered Fusion.
\nAt least there is some comfort in the fact that nothing really changes when it comes to how to sell, if not what to sell. The Fusion site is rife with buttons and cool graphics. Narrated by Cassandra, the short-skirted, high-heeled, long-haired ‘director of the lab,’ the story of Fusion apparently begins in a secret desert lab (a la Moonraker, perhaps?) with hi-tech holograms of Cassandra in a fetching lab coat over a skintight red minidress.
\nIf you choose to enter the ‘holosphere,’ as invited to by the ever-beguiling Cassandra, you have the option of selecting ‘Fun’ – which, according to Cassie, is why you’re there in the first place.
\nWhat constitutes fun? A screen full of links to on-line gaming sites.
\nSo it comes down to this – if you want to convince men to buy yet another pricey razor, you need (1) more blades, (2) a new twist [in this case the reverse ‘precision’ blade], (3) optional batteries, (4) a spokeswoman who is both obviously smart, since she’s the lab director, and obviously hot for you, (5) cool graphics and effects, and (6) links to other manly pursuits like on-line card games.
\nFive blades?<\/p>\n","protected":false},"excerpt":{"rendered":"

I know I’m not the first to comment on the increasingly ridiculous ‘technological advances’ in men’s razors, but I can’t resist asking – just how hard is it for you guys to shave? Gillette now has Fusion, with five blades on one side, and a single blade on the reverse for ‘precision.’ Five blades? Really? … <\/p>\n

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